Win a bike
Win a bike

champion efforts

It’s never too early to eat well and add a bit more activeness to your life which is why we’re so chuffed to be teaming up with The Brownlee Foundation, a foundation set up by Olympic triathletes Alistair and Jonny Brownlee to help British kids and their families to wake up their inner triathlete and get involved in some sporting fun!

win a zuped up
Halford’s kids bike

Win a Halford's kids bike plus loads of other goodies fit for champs!

brownlee apple + blackberry limited edition

The Collective’s apple + blackberry limited edition yoghurt created with the Brownlee Brothers.


Have fun gettin’ active at home with our tri-challenge.

the collaboration

Find out more about the Brownlee Foundation and why we’ve teamed up.

the story so far


Alistair Brownlee competes in his first ever triathlon.


Jonny Brownlee competes in his first ever triathlon.


Alistair and Jonny get their first Collective yoghurt care pack hand delivered by Mike’s dad Dave.


Alistair wins Gold at the London Olympics while Jonny picks up bronze. Two brothers stand together on the podium for the first time since 1908.


Alistair and Jonny begin The Brownlee Foundation.


The Collective and The Brownlee Foundation run three mini-triathlon events, reaching 2750 children.


The Collective launches a Brownlee bros. limited edition yoghurt in support of the The Brownlee Foundation.


Our Brownlee limited edition yoghurt raises £15,000 for The Brownlee Foundation - enough to enable 6,250 kids to do a mini-triathlon.